Sustainable Transport in Dunedin

Demographic barriers and driving factors

Abstract

This report aims to gain a different perspective on sustainable transport (ST) by focusing on demographics, such as age and gender. This report has used a series of processes to find ST solutions or actions suitable for the diverse staff at Otago University. The key ST goals for this report are to get more people using public transport (PT) or active transport (AT) and discover what is holding people back. This report draws information, insights, and data from the Otago University Staff Travel Survey (OUSTS), and insights from national and international reports and surveys. Personas have been used to represent staff members at Otago University, which were discussed alongside barriers and drivers for ST and initiatives for change. This report highlights the most common barrier and effective actions that would benefit a diverse range of people. Key questions have been reflected throughout the report, such as how age and gender impact the way people use ST. How do societal structures impact how different groups interact with ST? Can different actions or solutions be found by focusing on demographics? Ultimately, this report summarises some key areas that Otago University can focus on to expedite or improve sustainable transport for staff.

Supervised by Ray O'Brien & Craig Cliff, Sustainability Office, Univerity of Otago
Scholarship project funded by: Dunedin City Council